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Audio Transcription:
Ben Aston:
The DPM Podcast is where we go beyond the theory to offer expert PM advice to help you lead better digital projects. Thank you for listening. I’m Ben Aston.
Now that I have managed a new agency and a business team, I know how difficult it can be. It can be difficult to position an agency. It’s difficult to position the agency well. It’s also hard to win new clients. And that’s before you even try to deliver anything. It doesn’t matter if you love it or not, the agency’s new business or sales process is its lifeblood. It’s also a good indicator of how successful an agency is, so it’s important to do it right.
As project managers, it’s crucial that we find a way that we can work with sales and new business teams to win more work for them. This will allow us to deliver the projects we have won successfully. Many project managers can feel shivered by the mere mention of new business. Sometimes projects can be underestimated. Sometimes they are too broad and the project manager is left to deliver the results.
Today, I want to talk about a better method of doing this. Today’s podcast focuses on a better way to help project managers and new business to work with sales. Keep listening to learn how to work better with your sales and new business teams to win more projects and help you deliver them successfully.
Peter Levitan, a man who can help us bridge the great divide between project management and delivery, is joining me today. Peter is a growth consultant for agencies. He was responsible for the business development at Saatchi & Saatchi. He has owned his own shop and had clients such as Nike, Montana Lottery and LegalZoom. He also bought and sold three other ad agencies. So, hello Peter.
Peter Levitan:
Good morning, good afternoon, and good evening. Who knows? These things are sometimes heard at 3:00 AM, midnight, and 4:00 AM. So wherever you may be, say hello.
Ben Aston:
Peter, thank you so much for joining us today. Let’s start by sharing a little bit about ourselves. I have given you a brief overview of your resume. But what’s your story? What is your story?
Peter Levitan:
It’s a journey. I started my career as a professional photographer in San Francisco. I owned a studio in the area and worked for Mondavi. It was an enjoyable experience because you could enjoy the product after you were done. It’s always a pleasure to work with wine. One day I woke up and said, “I don’t want to do art in order to please other people.” I returned to New York, where I was born. I joined Dancer Fitzgerald Sample, an agency that some people may have heard of but not many. It was the largest agency in New York.
We were bought by huge clients like P&G, Toyota, and Saatchi & Saatchi. Those were, I can tell you, the good times. We made a lot of cash, had fun, and it was even mentioned in Mad Men. I went to Saatchi and worked there in New York on various account. I moved to London to manage business development and to ru